Why Every Athlete is a Brand

Having worked in marketing for over 30 years, I have so much intel I can help them with. The most important thing I’ve learned in this process is that each athlete is a brand, like their own startup business. By Peter Abraham-LinkedIn

Minsk to host “Ryder Cup” athletics match between Europe and United States

A Ryder Cup-style match between Europe and the United States is set to be be staged in the Dinamo Stadium in Minsk, Belarus, on September 9 and10 next year. European Athletics has signed an agreement with USA Track and Field and begun operational work with the Belarus Athletic Federation. From insidethegames.biz