Opinion: Was 2018 the Year of the Athletes – or will it be 2019?

This year, though, it feels athletes have been at the heart of many of the key stories involving sports governance. Individual and groups of athletes have appeared to have become increasingly aware of their role in shaping the sports they compete in. Whether it is out of choice or as part of a desperate attempt…

Why Every Athlete is a Brand

Having worked in marketing for over 30 years, I have so much intel I can help them with. The most important thing I’ve learned in this process is that each athlete is a brand, like their own startup business. By Peter Abraham-LinkedIn

Why Professional Track & Field Athletes Need to Work Together

It is difficult to find good news about track and field in the sports media. The complicated sport that includes sprints, hurdles, long jump, high jump, road racing, cross country running, race walking, throwing events, pole vault, and other disciplines (track & field), doesn’t garner the same attention as football, baseball, soccer.

Comment from TFAA following IOC’s decision to ban Russia from 2018 Winter Olympics

Statement credited to Adam Nelson, TFAA president “We want clean athletes to compete at the Olympics and in all sports. I applaud the IOC for making this decision because we are always in favor of clean athletes competing and dopers and cheaters not taking spots from clean athletes. Today’s decision is another win for integrity

Join TFAA today | 2018 TFAA member registration is open

Join TFAA today! REGISTER Registration is now open for 2018 Track & Field Athletes Association (TFAA) membership. Membership categories encompass individuals who are either professional track & field athletes or dedicated leaders and supporters of the sport such as event directors and coaches. TFAA members play an active role in the future of track & field, road

Marketing, Sports, and Negotiations.

It’s hard to believe it was eight years ago when Nike’s John “Cap” Capriotti delivered one of the most informative presentations I’ve ever heard at any Annual Meeting. Cap speculated that the total platform – referring to the total marketing dollars spent on track and field on athletes, meets, and other events – might be …